In celebration of the Chinese Year of the Horse, China Media Group introduced four vibrant mascot characters that bring equine spirit, culture, and symbolism to life.
Meet the Gang
Named Qiqi, Jiji, Chichi, and Chengcheng, these mascots were designed to represent the positive qualities traditionally associated with the horse in Chinese culture: strength, vitality, loyalty and perseverance.
Each character has its own personality while sharing the finest traits of our friend the horse. Qiqi embodies enthusiasm and curiosity, reflecting the horse’s forward-moving nature. Jiji represents intelligence and agility, highlighting quick thinking and adaptability. Chichi is playful and warm, symbolizing friendliness and harmony. While Cheng Cheng stands for determination and reliability, echoing the horse’s role as a trusted companion throughout history.
Cheng Cheng
Cheng Cheng is inspired by Przewalski’s horse, the only wild horse breed that still remains in modern times. In Chinese culture they represent resilience of nature and humanities harmonious connection to it. Cute little Cheng Cheng is dedicated to nature conservation and biodiversity.
Qi Qi
Qi Qi is inspired by a horse-shaped bronze wine vessel from the Western Zhou Dynasty (from 11th century to 771 BC). The beautiful colors represent the noble role of the horse, full of youthful energy and the pursuit of greatness.
Ji Ji
Ji Ji is inspired by a bronze statue from the Han Dynasty (206 BC to 220 AD). It’s lovely wings and grace represent vitality and the spirit of progress armed for challenges in the year ahead.
Chi Chi
Chi Chi is inspired by the beautiful tri-color glazed horse statue from the Tang Dynasty (618–907 AD). The bold animal represents confidence and the grand dynasty, full of self-assurance and bold strength.
The Four Horse Mascots
Together, the four mascots celebrate both tradition and modern creativity. Their designs blend contemporary animation style with cultural elements inspired by Chinese art, making them appealing to audiences of all ages. For horse lovers around the world, these mascots are a joyful reminder of the animal’s deep cultural importance. Not only as a powerful working partner, but also as a symbol of freedom, endurance and progress.
As the Year of the Horse is honored, Qiqi, Jiji, Chichi and Chengcheng gallop forward carrying messages of optimism and unity.